Two storage keys are ours. The ad cookies wait for your yes.
A roofing contractor in Far North Dallas needs very little from your browser. This ledger lists every cookie and storage key the site can set, line by line, with who sets it and how long it lasts. The ad platforms that pay for your click get nothing stored until you press Allow.
- Takes effect
- Last updated
- Our own key
- site_consent_v2
- Default state
- All four signals denied
Each row below is one clause. The left column names it, the middle says what it means without the lawyer's phrasing, and the right says why it applies to this site in particular. On a phone the rows stack into labelled blocks. For what happens to your form and chat data once it reaches us, read the privacy policy; this page covers only what sits in your browser.
Cookie categories
| Clause | In plain words | Why it applies here |
|---|---|---|
| Strictly necessary | Storage the site cannot work without. Here that means remembering your cookie answer and keeping an open support chat thread. Always on | Without the consent key the banner would ask you on every page. Without the chat token, a conversation about a leaking valley would vanish when you close the tab. |
| Analytics | Counting visits and which pages get read, so we know whether anyone reaches the roofing detail. Off until Allow | Controlled by the analytics_storage signal. If you decline, nothing is counted against your browser. |
| Advertising | Tags from Google, Microsoft and Meta that link the ad you clicked to an inspection you booked. Off until Allow | We pay for clicks. Measurement tells us which campaigns bring real enquiries from Addison, Plano and Carrollton and which ones waste money. |
Every cookie and storage key
| Name | Set by and for | How long it lasts |
|---|---|---|
| site_consent_v2 | This site, in local storage. Holds your Allow or Decline answer and when you gave it. Strictly necessary. | 6 months, then the banner asks again. |
| Chat token | This site, in local storage, only once you start a chat. Lets you return to the same conversation. Strictly necessary. | Until you clear your browser storage. The transcript on our side is deleted after 18 months. |
| _gcl_au, _gcl_aw | Google Ads conversion linker. Stores the gclid from the ad you clicked. Advertising. |
90 days. Set only after Allow. |
| _ga, _ga_* | Google Analytics. Distinguishes one browser from another to count visits. Analytics. | Up to 2 years. Set only after Allow. |
| _uetsid, _uetvid, _uetmsclkid | Microsoft Advertising UET tag. Stores the msclkid and links a visit to a conversion. Advertising. |
_uetsid 1 day, _uetvid and _uetmsclkid about 13 months. Set only after Allow. |
| _fbp, _fbc | Meta Pixel. _fbc holds the fbclid from a Meta ad, _fbp identifies the browser. Advertising. |
90 days. Set only after Allow, and only where a Meta campaign runs. |
Advertising platforms and click identifiers
| Clause | In plain words | Why it applies here |
|---|---|---|
| Google Ads | Search ads for phrases like "free roof inspection dallas" send traffic here today. Google adds gclid to the link you click. |
The gclid is read and stored only once ad_storage is granted. Before that it sits in your address bar and is ignored. |
| Microsoft Advertising | Bing search ads send traffic here today. Microsoft adds msclkid to the link. |
The UET tag waits for your Allow before it writes the msclkid to storage. |
| Meta Ads | Facebook and Instagram ads may send traffic here when a campaign runs. Meta adds fbclid to the link. |
The Meta Pixel follows the same consent choice. No platform has been asked to approve this site and we claim no such approval. |
Consent Mode v2, signal by signal
Google Consent Mode v2 carries four signals. On every page load, before a single tag fires, all four are set to denied. Allow switches them to granted. Decline, or withdrawing later, puts them straight back to denied. The Microsoft and Meta tags read the same answer.
ad_storage
Whether ad cookies such as _gcl_aw may be written.
ad_user_data
Whether data about your visit may be sent to Google for advertising.
ad_personalization
Whether your visit may be used to tailor the ads you see later.
analytics_storage
Whether analytics cookies such as _ga may be written.
Giving and changing consent
| Clause | In plain words | Why it applies here |
|---|---|---|
| Giving consent | The banner along the bottom edge has two buttons, Decline and Allow, the same size. Scrolling or clicking elsewhere is not a yes. | The banner never covers the page, so you can read the whole site without answering. |
| Changing your mind | Press Cookie settings in the footer of any page. The banner comes back and your new answer replaces the old one at once. | Withdrawing is as quick as giving. You can also clear site data in your browser settings to remove every key listed above. |
| Global Privacy Control | If your browser sends the Sec-GPC signal, we treat it as Decline and do not ask you again. |
California and several other states require a browser-level opt-out to be honored. |
If you decline
| Clause | In plain words | Why it applies here |
|---|---|---|
| Still works | Every page, the inspection request form, the support chat, the phone links. Booking a free roof inspection works the same either way. | None of those depend on advertising or analytics storage. |
| Stops | Ad and analytics cookies are not written, the four Consent Mode signals stay denied, and click identifiers are not stored. | Google may still receive a cookieless, consent-denied ping that cannot be tied to you. We lose the ability to credit your enquiry to an ad, and that is our problem, not yours. |
The platforms' own rules
Once a platform receives data under your Allow, its own policy governs what it does next. Read them at the source:
- Google: policies.google.com/privacy and policies.google.com/technologies/ads
- Microsoft: privacy.microsoft.com/privacystatement
- Meta: facebook.com/privacy/policy
Asking about one cookie
Found a name in your browser that is not in Ledger B? Tell us which page you were on and the name you saw. Email [email protected], call 214-532-8878, or write to Sunshine Roofing & Remodeling, 17215 MARIANNE CIR, Dallas, Texas 75252. If we set it and did not list it, we fix the ledger or remove the cookie. Data requests go through the route on the privacy page; workmanship and estimates sit in the terms.